| ReachForce lands $5M to expand development, sales
Austin-based ReachForce Inc. secured a $5 million Series B funding round to continue software development and hire sales and marketing staff. Greenhill SAVP led the round, which included existing investor G51 Capital Management LLC of Austin. Greenhill SAVP is part of investment bank Greenhill & Co. Inc. (NYSE: GHL) in New York. ReachForce has received a total $9.3 million in funding. Steve Brotman, managing director of Greenhill SAVP, will join the ReachForce board of directors. "ReachForce is fundamentally changing the way B2B marketers do business," Brotman says. ReachForce allows sales teams to target potential customers through Web-based software. Salespeople can define their targets by industry, company size and department.
ExactTarget Signs Over 500 Direct New Customers in First Half of 2007
INDIANAPOLIS, Aug. 6 /PRNewswire/ -- ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, announced today the addition of more than 500 new customers during the first half of 2007 in industries including financial services, entertainment and retail. ExactTarget has also grown its global organization to more than 250 employees, marked by key executive hires in the Agency and Channel/Corporate Development divisions. As a result of ExactTarget's outstanding 1H07, more than 6,000 organizations -- ranging from small businesses to Fortune 100 companies -- now use its on-demand software to create, optimize and deliver their email marketing communications. Key companies added to ExactTarget's industry- leading customer base include: In addition to expanding its direct customer base, ExactTarget has also added hundreds of new customers through its channel partners.
Landing Page Software From B2B Marketing Firm Marketo Evolves to ...
SAN MATEO, Calif., Oct. 22 /PRNewswire/ -- http://www.Marketo.com -- Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification. A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead. A well-tested landing page can make the difference between the prospect clicking away or becoming a lead.
VMware Upgrades ESX Hypervisor, Management Tools
VMware will upgrade its ESX Server hypervisor and its Virtual Infrastructure 3 management software before the end of the year, extending its popular VMotion tool's migration capability to storage as well as physical servers. VMotion as it exists today is part of Virtual Infrastructure 3. It is capable of moving a running virtual machine from one physical server to another without disrupting end users. It's a leading feature of Virtual Infrastructure 3. The capability is a boon to the operations staff, since a physical server can be taken down for maintenance whenever managers decide it is appropriate rather than when end users are absent. Now VMware is extending a similar capability to storage, where a virtual machine's underlying disk array may be shifted as well. The capability would allow old disks to be unplugged and new ones plugged in "and the end user knows nothing about it," said Bogomil Balkansky, senior director of product marketing in an interview.
September 2007
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