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Honda revs up IT operations by ditching software upgrades

Honda Australia Motocycles & Power Equipment Pty Ltd (MPE) IT manager, Craig Bassett, has just completed a massive data cleansing exercise which was central to implementing a new two phase business strategy.

The goal, he said, is to drive customer retention and identify new revenue opportunities but this meant taking the company's marketing campaigns to a new level.

He couldn't do this with the company's seven year old contact database.

Honda MPE has a database of approximately one million contacts, but only around 250,000 of those are qualified.

Of the remaining 750,000, Honda MPE has little insight into details like their age, gender, occupation, customer purchase history, or even if the customer still owns a Honda MPE product. Bassett had run direct mail and e-mail marketing campaigns in the past, but was not sure he had targeted the right demographic, and had no way to measure the campaign's success.


BEA's Jim Haar: Using SOA to overhaul business processes.

Haar is responsible for BEA I.T. systems and operations worldwide. Before taking over the CIO role, Haar was responsible for a sales operations group, where he delivered substantial year over year license and maintenance revenue growth. Prior to joining BEA in 2004, he served as the director of marketing business operations at Sun Microsystems, where he played a key role in driving the company's pricing strategy, licensing models and marketing analytics, and held several senior positions with Compaq, where he spearheaded its Global Supply Chain Systems Group and led the I.T. integration effort during Compaq's acquisition of Digital Equipment Corp. Haar and Baseline's John McCormick conducted an e-mail interview. .


Business FYI: Tulsa Metro Chamber annual meeting Jan. 24

Participants will be taught how to search Oklahoma statutes for current laws concerning water, including conservancy districts, the Water Resources Board, pollution and supplies.

The second workshop, "Online Water Data from Federal and State of Oklahoma Resources," will be held from 2-4 p.m. Steve Beleu and Clif Broadworth with the Oklahoma Department of Libraries will teach participants how to use online water-data resources from state and federal agencies.

Registration is required, and space is limited. To register or for more information, call 596-7946.

Cherokee Nation employees receive EPA awards

Three Cherokee Nation employees have been honored with Environmental Excellence Awards from the U.S. Environmental Protection Agency for their environmental protection efforts as part of their work with the tribe.


Public Library, Bathinda

So now, the people should raise their voice in this connection.

Manpreet said that the demand for kinnow would increase as new markets have been discovered. He cited the example of Bangalore to substantiate his statement. He also said that there were many other policies to increase the demand for kinnow.

Manpreet said that two food processing units had been set up in the state but there was a need for 10 more such plants, so that farmers could get a plant in a radius of 50 kms.

There are 58 lakh hectares of land under horticulture and of this, 31 lakh hectares is under the kinnow farming only. The government is keen to expand the area, said Manpreet.

Whenever I attend the meetings at world level, representatives of the other states express concern over the wheat production and expect Punjab to use new techniques for more production, so that the shortage of wheat could be controlled, said Manpreet.

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Matt Skelton keen to get job done

The Bedford fighter avenged his solitary loss against Danny Williams in July 2006 before outpointing old opponent Michael Sprott in a dreadful Commonwealth title clash at London's O2 Arena on his last outing in July. Skelton may not be pretty to watch, but he is very hard to beat.

The same, however, could be said of Chagaev, the man known as "White Tyson" who deposed the 7ft 4in Russian Nikolai Valuev to seize the WBA belt last April. Relatively small for a modern heavyweight, Chagaev has excellent skills and a sturdy chin and will start a clear favourite on Saturday night. Sanders is unconvinced by the champion's credentials, and suggests there are question marks over Chagaev's stamina which Skelton will exploit.

"Matt doesn't drink or smoke and is an absolute gem to train," he said.


Stephen Lendman: Forty Years of Occupation

In addition, a US carrier group provided intelligence and communications help standing ready to intervene if needed.

Though nothing like today, even then Washington showed its commitment to Israel, and ignoring and covering up the USS Liberty incident highlights it. The intelligence ship was in the Mediterranean about 13 nautical miles off the Sinai Peninsula when Israeli aircraft and torpedo boats attacked it with full knowledge it was a US vessel as the senior Israeli lead pilot later admitted. Thirty-four on-board were killed after which Johnson Secretary of Defense Robert McNamara ordered an inquiry that concluded the incident was a case of "mistaken identity" despite knowing full well it wasn't. Later, retired Joint Chiefs of Staff chairman Admiral Thomas Moorer said the incident was "one of the classic all-American cover-ups" for a close ally Washington has made excuses and allowances for ever since along with providing huge amounts of financial aid and modern weaponry and munitions in near-limitless amounts.



 

 

 

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