| Twelve Tips for Writing Better Marketing Brochures
Every year, thousands of online businesses fail. No business owner plans to fail, but they fail all the same. One of the main reasons for the high failure rate is an overreliance on one marketing channel: the Internet. Marketing isn't about the medium; it's about getting and keeping customers. Internet marketing can help, but only if you use it in conjunction with other tools. In order to succeed, every online company must have brochures and other forms of printed sales literature to hand out to customers and prospects. An online company needs printed marketing literature for two reasons: Credibility. People expect a "real" company to have printed sales literature. Anyone can spend $60 on business cards and letterhead and call themselves a company. But if you want people to know you mean business, you need a brochure.
Former WestJet bosses hatch NewAir
Four former WestJet Airlines Ltd. executives, led by co-founder Tim Morgan, are drawing up plans to launch a new Canadian carrier. The fledgling venture's first round of private financing has been oversubscribed, and the second phase is now under way, industry sources say. .
Christine Arthur (CA) Design Group, a Bay Area-Based Graphic Design ...
Christine Arthur (CA) Design Group, a Bay Area-based graphic design agency, has been recognized with five MarCom 2007 awards. The awards acknowledge the breadth of design capabilities that the agency delivers in the print category, including: annual reports, packaging, digital photography, direct mail, signage and web graphics. .
Deutsche Telekom and Neuf Cegetel agree on T-Online
BT is to launch its first TV ad campaign to promote BT Vision. It says the two 60-second ads will highlight the flexibility of the service, which combines Freeview TV channels with on-demand content available via broadband, catch-up TV, and personal video recorder storage capacity. The TV campaign will be supported by posters on buses and billboards. There will also be national newspaper and magazine ads and a major online campaign. "When people are considering digital TV, the campaign spells out why BT Vision offers the best option - no matter what their mood or viewing occasion," said Lib Charlesworth, the director of sales and marketing at BT Vision. BT has also announced that BT Vision set top boxes will now be made available to buy through John Lewis and Comet this summer.
Black days for green dreams
If that sounds more like a manifesto from Greenpeace, Friends of the Earth or WWF, the chairmen and CEOs present like Julio Moura of Costa Rica's GrupoNueva insist that the traditional commitment to producing CSR or sustainability reports is not enough. "We have set ourselves a target of 10% of our business coming from new areas by 2008 in a way that's ethical, extremely innovative and this has already triggered a number of innovations," said Moura. "How can I sell to people who can't afford to pay a 10th of the price our products cost? This needs a totally different paradigm and new thinking." John Rice, GE vice-chairman, said his group is working with Tata in India to bring power to hundreds of millions without access to affordable power and clean water: there are 2 billion of the former and 1.5 billion of the latter globally.
Money can buy you happiness
For Ellie Couch, happiness is colored black and red, with a 4-inch heel — she feels it with every glance at her brand-new pair of Christian Louboutins. Simply put, “you look hot in them," says Couch, who's 23 and lives in Dallas. (The shoes were a Christmas gift from her mom, and although she doesn't know the exact price, the status symbol stilettos usually cost upwards of $600.) “It's something that sets you apart from everyone and everything else." But wouldn't she feel just as hot in a knockoff pair from Steve Madden? Maybe not, experts say. The more we believe an item is worth, the happier we are with our purchase — at least for a short time, says a study released today in Proceedings of the National Academy of Sciences. .
Andrew Carter Show
The latest from the CJAD newsroom every 15 minutes with Jason Mayoff and Trudie Mason. CJAD meteorologist Ed Cowell makes sure you're dressed right with the latest from the CJAD/Subaru All-Wheel Drive Weather Centre. Catherine Wood brings you Montreal's most comprehensive traffic and transit reporting, from the CJAD/L'Equipeur Traffic Centre. CJAD Entertainment Editor John Moore provides pop culture news at 7:20 and 8:20.Don't miss Tommy's Press Review every weekday morning at 7:50 AM. Then catch L. Ian MacDonald's INSIDER report at 8:50. Rob Martier has the Sports like no one else, with inside scoops and a smile. Don't miss Mike Farber, CJAD's Hockey Hall of Fame award-winning columnist each weekday morning at 7:56. At 6:26 Ted Bird checks in with the Bird's Eye View.
An Admissions Dean's Tips for Getting In
What can applicants do to increase their chances of getting in to a good college? Colleges usually just tell applicants the same old generalities about wanting students with good grades and test scores and community service. But Peter Van Buskirk, a former admissions dean at Franklin & Marshall College, in Lancaster, Pa., has started spilling the beans about what really goes on behind those closed-door admissions meetings. Van Buskirk, author of Winning the College Admission Game, tells U.S. News how taking an extra test or community college course in the fall, for example, can make the difference between a thin and fat envelope the following spring. .
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