| Landing Page Software From B2B Marketing Firm Marketo Evolves to ...
SAN MATEO, Calif., Oct. 22 /PRNewswire/ -- http://www.Marketo.com -- Marketo, a provider of affordable, easy-to-use marketing automation software that helps B2B marketing professionals drive revenue and improve accountability, today added testing functionality to its landing page creation solution. This combination will make it easy for B2B marketers to create and test targeted landing pages without requiring any HTML, coding or website modification. A landing page, accessible when a prospect clicks a link in a pay-per-click ad, online banner or direct email campaign, is a vital piece of any marketing program since it helps to ensure the click converts into a lead. A well-tested landing page can make the difference between the prospect clicking away or becoming a lead.
ExactTarget Signs Over 500 Direct New Customers in First Half of 2007
INDIANAPOLIS, Aug. 6 /PRNewswire/ -- ExactTarget, the leading provider of on-demand, one-to-one marketing software, services and integrated solutions, announced today the addition of more than 500 new customers during the first half of 2007 in industries including financial services, entertainment and retail. ExactTarget has also grown its global organization to more than 250 employees, marked by key executive hires in the Agency and Channel/Corporate Development divisions. As a result of ExactTarget's outstanding 1H07, more than 6,000 organizations -- ranging from small businesses to Fortune 100 companies -- now use its on-demand software to create, optimize and deliver their email marketing communications. Key companies added to ExactTarget's industry- leading customer base include: In addition to expanding its direct customer base, ExactTarget has also added hundreds of new customers through its channel partners.
Six dead in Kabul hotel attack targeting foreigners
UN chief Ban Ki-moon suggested the attack might have been targeting Norway's visiting foreign minister Jonas Gahr Stoere, who was inside the luxury Serena hotel at the time and took shelter with other guests in the basement. A US citizen and a Norwegian journalist were among the dead. The Serena hotel, opened in November 2005, is the main venue in the capital for high-level functions of the Western-backed government, as well as foreign embassies and businesses. As such it is heavily barricaded and guarded against security threats amid an increasingly violent Taliban-led insurgency. Australia, which has around 900 troops operating in Afghanistan, announced today that it was relocating its embassy out of the hotel. Taliban spokesman Zabihullah Mujahed said four men armed with Kalashnikovs "entered the Serena hotel and fired on foreigners." One of them was wearing a suicide vest and blew him up.
Trader Made Billions on Subprime
An index of those made in the first half of 2006 appeared in July 2006. The Paulson funds sold it short. The index weakened in the second half. By year end, the new Paulson Credit Opportunities Fund was up about 20%. Mr. Paulson started a second such fund. On Feb. 7, 2007, a trader ran into his office with a press release: New Century Financial Corp., another big subprime lender, projected a quarterly loss and was restating prior results. Once-complacent investors now began to worry. The ABX, which had begun with a value of 100 in July 2006, fell into the 60s. The new Paulson funds rose more than 60% in February alone. But as his gains piled up, Mr. Paulson fretted that his trades might yet go bad. Based on accounts of barroom talk and other chatter by a Bear Stearns trader, he became convinced that Bear Stearns and some other firms planned to try to prop the market for mortgage-backed securities by buying individual mortgages.
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