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Industry Renowned Life Coach and Success Trainer Marc Accetta Joins ...

WorldVentures, LLC announced today that Marc Accetta, professional Life Coach and Success Trainer, has joined the company as the director of a new leadership training program.

Dallas, TX (PRWEB) April 9, 2006 -- WorldVentures, LLC announced today that Marc Accetta, professional Life Coach and Success Trainer, has joined the company as the director of a new leadership training program. The move is part of a company initiative to provide ongoing training and personal development to its representatives.

Mr. Accetta has been a personal development specialist for the last 17 years and has over 20 years of experience in Direct Sales and Network Marketing. He will develop and oversee a new program that includes training, leadership development and educating representatives on the basic how-tos of operating a home-based business.


Boo Koo Holdings, Inc. Expands Management Team

ADDISON, Texas, Nov. 6 /PRNewswire-FirstCall/ -- BOKO.OB - Boo Koo Holdings, Inc. (Boo Koo), a leading energy drink company, announced today it has added new executives to its management team, in connection with its transition to become a public company.

Boo Koo appointed Steven B. Solomon, an accomplished entrepreneur with extensive public company experience as Executive Chairman and David H. Hayes an accomplished sales executive, as President of Sales and Marketing and Chief Customer Officer. In addition, Boo Koo announced Dan Lee, its President and CEO, will be leaving the Company on December 31, 2007 for personal reasons. Mr. Solomon will fill the position vacated by Chuck Jarvie, who will relinquish his role as non-executive Chairman, but will remain as an independent director of the company.


ASAP/J.C. Whitney Speeds Ahead by Adding to Executive Team

CHICAGO, Nov. 8 /PRNewswire/ -- Automotive Specialty Accessories and Parts (ASAP), the nation's largest Internet and catalog retailer of aftermarket autoparts, and which includes J.C. Whitney, Stylin' Trucks and http://www.carparts.com, today announced the addition of two experienced retail executives to the company's leadership team.

Tom West has joined ASAP as chief executive officer and a member of the board of directors, having served the last nine years in top executive roles at Dell, Inc. Jon Holmquist has joined the company as chief marketing officer of ASAP and general manager of its Stylin' Trucks business unit, from his role leading the direct business at Bass Pro Shops.

"The addition of Tom and Jon to the ASAP leadership team marks an inflection point in the nearly $100 billion aftermarket auto-parts industry and in the life of our company," said Love Goel, chairman of ASAP.


Honda revs up IT operations by ditching software upgrades

Honda Australia Motocycles & Power Equipment Pty Ltd (MPE) IT manager, Craig Bassett, has just completed a massive data cleansing exercise which was central to implementing a new two phase business strategy.

The goal, he said, is to drive customer retention and identify new revenue opportunities but this meant taking the company's marketing campaigns to a new level.

He couldn't do this with the company's seven year old contact database.

Honda MPE has a database of approximately one million contacts, but only around 250,000 of those are qualified.

Of the remaining 750,000, Honda MPE has little insight into details like their age, gender, occupation, customer purchase history, or even if the customer still owns a Honda MPE product. Bassett had run direct mail and e-mail marketing campaigns in the past, but was not sure he had targeted the right demographic, and had no way to measure the campaign's success.


Redi-Mail Direct Marketing to Exhibit at Upcoming 2007 PDMA Sharing ...

WHO: Redi-Mail Direct Marketing, an operating unit of Redi-Direct Marketing Inc., a leading industry provider of sales and marketing support services.

WHAT: Will exhibit its leading sales and marketing support services that include Redi-Mail�s targeted and personalized direct mail and sample fulfillment programs.

WHEN: The 2007 PDMA Sharing Conference will be held Sunday, October 14, 2007 through Wednesday, October 17, 2007.

WHERE: Hyatt Regency Chicago
151 E. Wacker Drive
Chicago, Ill.

Redi-Mail will be exhibiting at booth # 201.

DETAILS: The 2007 PDMA Sharing Conference is one of the most dynamic events offered annually to pharma-compliance attendees and exhibitors.

Visitors to Redi-Mail�s booth will gain insight into the company�s full line of direct marketing services as well as detailed information on Redi-Mail�s sample fulfillment facility, which houses a Drug Enforcement Administration (DEA) approved sampling area, including a dedicated narcotics storage cage.


Sepracor's Lunesta will Dominate Market Share in the Insomnia Market ...

WALTHAM, Mass., Nov. 15 /PRNewswire/ -- Decision Resources and Millennium Research Group have released a new report that forecasts Sepracor's Lunesta will lead the insomnia drug market in market share by 2010. Lunesta is expected to reach blockbuster status by that year as well. This success did not come about without a lot of effort from Sepracor. The company embarked on an unprecedented post-marketing and direct-to-consumer effort for Lunesta that has driven market share, but full benefits from the campaign will be felt after 2009 when Sanofi-Aventis' Ambien CR loses its US market exclusivity. By 2011, Lunesta will lead in brand sales, making up 21.6 percent of the total market.

The report also finds that Sanofi-Aventis, who dominated with 67.3 percent of the total insomnia market in 2006, will attempt to remain a leading player in the market after the generic erosion of its Ambien franchise.



 

 

 

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